Defining a crystal clear ideal customer profile is a must have for revenue teams. Without it, you're sending your team down a one-way street to lower ROI on programs, longer sales cycles, and missed revenue targets.

Mike Smith, a 2X pre-IPO go-to-market vet with over 15+ years in B2B marketing, uses the power of data and machine learning to deliver visibility into hyper-targeted personas. Revenue teams that have worked with Mike have seen a 90% correlation between MQLs and closed won deals.

In this event, you'll learn all about

1. Mistakes revenue teams make when building their ICP

2. Examples of good and bad ICP definitions that we've seen

3. A proven framework for how to better define your ICP