Defining a crystal clear ideal customer profile is a necessity for growth in today’s world. Without a legitimate understanding of what makes a good customer, you're setting yourself up for low conversions and missed pipeline and revenue goals.

Mike O’Malley, CMO at NoName Security, has over 20+ years of experience in running high-performing B2B marketing teams at companies including Dell and VMWare. Mike knows a thing or two about the importance of building a thorough, highly detailed ICP that will help you always target the right buyers so you can fill your pipeline with your best customers.

In this video, you'll learn all about how to

1. Leverage the different levels of an ICP

2. Tell the difference between good and bad ICPs

3. Better define your own ICP