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Ruthless Prioritization Boosts Marketing and Sales Synergy

Mar 22, 2024

Achieving scalable business growth hinges on the alignment of go-to-market teams. However, ensuring marketing and sales strategies work in tandem can be challenging due to competing priorities.

Michael Ferranti, VP of Marketing at Unleash, has demonstrated through his extensive experience that the cornerstone of effective collaboration between these functions is adopting a mindset of ruthless prioritization.

Join this webinar on April 10 to gain insights from Michael as he unveils:

  • Methods to synchronize marketing and sales objectives for amplified results

  • His strategy for refining target strategies like Ideal Customer Profile and driving team-wide execution

  • The impact of strategic, focused marketing on achieving scalable growth

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