Cody Bernard
If you’re not first, you’re last.
And that couldn’t be more true in sales. Only one company can win a buyer’s business (usually). So in this game of speed, getting to your buyers before your competition is incredibly important for setting yourself up for success. According to Harvard Business Review, up to 50% of sales go to the company that gets there first. Now while speed is a key piece of the puzzle, it’s not the only piece. Sales is also a game of timing. Engaging buyers that are in or about to be in-market plays a huge role in your ability to close and close fast. So what happens when speed meets timing?
You get to the right buyers, first.
You could have the best product in the world, but if you’re not talking to the right people at the right time, then you’re sending yourself down a one-way path to failure. Now the problem is that a lot of tools out there pepper salespeople with notifications about their accounts, only adding to the noise reps deal with on an everyday basis and making it difficult for them to figure out what they should be taking action on. So with our latest release, that’s exactly what we’re looking to solve.
Introducing Alerts by CloseFactor – get to the right buyers first.
Alerts help salespeople know exactly which accounts – and more specifically which people at those accounts – need their immediate attention. Through email and Slack notifications, CloseFactor gives reps the insight they need to take action right away so they can get to the right buyers first.
Let’s take a look at some of the insights reps get from CloseFactor alerts
Staying up to date with everything that’s going on with your accounts is difficult, but critical to effectively engage. Did any of your accounts make any recent executive hires? Did any just raise a round of funding? What are the top challenges that some are facing this year? All of these are great data points that you can use as a way to get your foot in the door.
CloseFactor will alert you whenever new insights surface about your accounts including business initiatives, leadership quotes, financial performance, and more so you can always lead with value in your conversations.
Targeting the right person in your initial outreach or bringing the right people into the fold at various stages of the sales cycle is the key to winning deals.
CloseFactor will send you recommendations on new people to engage based on if they match the type of contacts your business has successfully closed deals with in the past. Not only will we tell you who the people are, you can also engage directly with those contacts via email, Outreach, or LinkedIn right from CloseFactor.
New job postings are often early indicators of an investment within certain areas of the business. They’re also an extremely helpful signal for strategic selling.
With CloseFactor, you’ll now be alerted any time new jobs are posted by your accounts. This includes links to the posting itself so you can quickly dive in, gather the insight you need, and begin crafting your outreach.
Staying on top of your accounts is one thing, but targeting the right people at the right accounts with the right message at the right time is going to put you in position to hit your number every time. With CloseFactor, you can always count on receiving the most valuable insights to help you get ahead of your competition and win more deals.
