Leena Joshi
B2B in 2024 is all about survival.
Companies are still scaling back unnecessary or costly tech stacks with the hopes of increasing profit anywhere they can. Which means? Every tool in your arsenal counts. In order to run a successful business, it takes constant organization and understanding of what’s truly serving your teams to know where to cut and where to dive deeper so you can drive efficient growth.
When it comes to Revenue Operations (RevOps), having a well-equipped tech stack makes all the difference. At this point, we know Customer Relationship Management (CRM) tools and Marketing Automation Platforms (MAP) are crucial, but what are the other tools that are equally powerful and just as integral to your RevOps success?
We’ve compiled a list of the top five we think are must-haves — so you don’t have to question.
Outreach is an absolute game-changer when it comes to sales engagement. It’s the first tool to think about implementing if you need to enable your sales team to efficiently reach out to prospects, nurture relationships, and close deals.
It automates all your activities and streamlines communication so reps can focus on truly building meaningful relationships. From personalized email campaigns to follow-ups — Outreach will help you scale your sales team's efforts with a personal touch.
Effective communication is the cornerstone of successful sales teams (and reps.) Gong uses conversational intelligence to help your teams unlock valuable insights from customer calls so they can see where and how they can improve in future conversations.
Gong will help analyze sales calls or meetings, give actionable feedback and highlight opportunities for coaching. If you need a way to enable teams to identify patterns, improve their messaging, and make data-backed decisions? Gong’s the best tool you can give to your reps.
Chili Piper has a bit of a cult following, and for good reason. They’ve built a product that has massive efficiency in lead routing and meeting scheduling that’s crucial for revenue growth.
Chili Piper simplifies the process by automating lead distribution, ensuring timely follow-ups, and streamlining the booking process for meetings and appointments. With Chili Piper in your RevOps tech stack your teams will be able to focus on high-value activities, reduce administrative overhead, and provide seamless customer experience by enabling prospects to schedule meetings effortlessly so there’s minimal back-and-forth.
The most essential piece of the RevOps puzzle? Having a way to accurately forecast and effectively manage your pipeline.
Clari does exactly that. It equips your team with predictive analytics and data-driven insights to help optimize your sales forecasting. By leveraging AI-powered algorithms, Clari works hard to help you identify risks, improve forecast accuracy and make informed decisions to drive revenue growth.
If you’re struggling to effectively target our ideal customers, you might need to define your ICP and develop a more targeted account list. CloseFactor does just that.
It simplifies the process by using data-driven insights and advanced algorithms so you can analyze your existing customer base, look for common attributes, and develop a comprehensive ICP.
CloseFactor empowers sales and marketing teams to focus on prospects that actually align with your business objectives, and the result of that? Higher conversion rates and improved ROI.
In order to survive in tech this year — RevOps can’t be put on the back-burner. It’ll boil down to teams being as strategic and resourceful as possible. Whether it’s automating mundane tasks, streamlining processes, or getting customer insights, incorporating any of these tools will help your teams level up. Don’t sit back and let your tech stack slide. Get in front of it and make changes that’ll launch you into the next phase of success, for your teams and your business.
